Crafty Innovation for a beer business revising reality in style

| Innovation, Latest News Docks Drive-In

When the Docks Beers team embraced a revised reality due to the Pandemic, they quickly explored a range of ideas for the next version of their business, most of which would have previously been seen as too risky, but now became fundamental. One of these ideas is The Docks Drive-In – a fully charged, drive-in cinema experience, powered by myenergi.

After working with the Docks Beers team to understand the specific requirements, greyhairworks curated a precise selection of digital solutions to help drive the success of the new venture. This included recommending and connecting them to our pals at Orderbee.

To bring this modern take on a retro experience to life, consumers needed to browse a list of beverages and food, select their order, make a payment and communicate where in the Drive-In they were parked. The solution also had to be in-line with best practice health & safety regulations, be easy to implement, mobile first and offer the ability to edit/update the menu. Behind the scenes there was also a need for clarity on how to divvy up the revenues and of course a fast & easy set-up

Orderbee launched in just six weeks, right in time for the first drive-in on the 10th of July. “The Drive-Ins have been awesome” said Docks Beers CEO Will Douglas, “we have practically sold out the 1,400 tickets available so far.”

Will added, “We had a good idea of the outcomes we wanted, and whilst we needed to move fast, we had to ensure that any solution partners right for our business. The greyhairworks team quickly understood our requirements and with a portfolio of proven solutions, made the process really simple. We’ll certainly look to the team for further innovative digital solutions”

MD of greyhairworks Ben Cheston commented, “It’s a pleasure to support Docks Beers. More than a brewery and craft beer company, they make it their business to take a positive role in local communities. The Docks Drive-In is a classic example of this, creating a service for people craving a night-out in a safe environment. Moreover, they are providing revenue opportunities for other small businesses in a really challenging sector at this time. It’s great to see a wonderful brand and an innovative tech solution come together to do something otherwise impossible on their own”

If you want to make the biggest possible impact with the smallest changes through innovative digital solutions, the team at greyhairworks are ready to help.