Alex is a multi-lingual business creator and sales generator who has launched multiple businesses across Europe, Africa and South America.
He sold his first Anglo-French business in his early 20s, and after a 4-year period with 2 large blue chips, Alex helped build and then run a £20m turnover, 12-territory digital business, before its sale. He then co-founded Sponge, the UK's leading Mobile Marketing agency (twice voted Mobile Agency of the Year). As CEO and then Executive Chairman he developed the mobile strategy and solutions for brands such as McDonalds, Coca-Cola, Asda, Barclays and Auto Trader. The business was sold in 2006, highlighted by the FT as one of the best agency exits of the year.
Alex was also behind skins4things, a device personalisation business with clients including the BBC, Warner Bros, Moshi Monsters and Toshiba which was subsequently sold in 2014.
During this time Alex served 4 years as Chairman of the Mobile Marketing Association in the UK, and was elected to the board of the Institute of Promotional Marketing for 2 years.
Alex is a regular, engaging and accomplished speaker on the international conference circuit and has been regularly called a "leading mobile industry veteran" which he does not appreciate.