We’re still investing in SEO… but traffic visibility is getting harder to predict.
This is a corporate problem we are hearing repeatedly from CMOs and Heads of Ecom and last week we heard Tom from Ocula unpack why.
The shift isn’t just search engines anymore. It’s answer engines, AI discovery, and agent-led commerce - where product pages need to be structured for how AI tools interpret intent, not just how humans browse.
What landed with the community:
If algorithms can’t properly read your product data, your customers simply won’t find you.
And manual content models cannot keep pace with the refresh and scale AI search now rewards.
For corporates with large catalogues, this becomes a capability gap - not a marketing tactic.
Practical insight shared:
Structured attributes, use cases, and regularly refreshed product content are becoming critical for visibility across AI search, marketplaces and traditional channels. In short, catalogue optimisation is now a commercial lever, not just an ecom hygiene task.
A sharp, solutions-led session for leaders thinking about discoverability, capability and the future of digital shelf performance.


